Why a configurator sells better than a grid
A luxury buyer wants to feel the piece is theirs before they pay. Letting them choose each part and watch it come together does that better than any photo grid, and it saves you shooting every combination.
Set up your options
On xMerch Atelier, your watch is one product. Each option group is a part of the watch, and each value is a finish with its own price:
- Case, Bezel, Dial, Hands, and Bracelet or Strap
- Finishes like Yellow gold, Titanium, Blue ceramic, Fluted or Rubber strap
- An add-on price for each upgrade
Let buyers see every choice
Buyers move through one full-screen step per part, and the 3D watch takes on each finish as they choose it. Before checkout, they turn the finished watch by scrolling, swiping or dragging, with the total always on screen.
Check out like any other order
The cart and checkout work like the rest of xMerch: card, Apple Pay or Cash App, or a wallet.