xMerch Atelier
Let buyers build their watch, one choice at a time.
A luxury store for one featured watch. A full-screen configurator, a 3D watch that changes with every choice, a 360° review before checkout, and a total that's always on screen.
The problem
A product grid doesn't sell a luxury piece.
- A grid of product photos doesn't feel like a luxury piece.
- Every combination of case, dial and strap needs its own photo shoot.
- Buyers can't see what their choices will look like together.
- Add-on prices hidden in a dropdown, and a total nobody trusts.
What you get
A configurator, not a catalog.
One piece, front and center
A quiet hero for your featured watch. No clutter, no grid.
A step for every choice
Case, bezel, dial, hands and bracelet or strap, one full-screen step at a time.
See it change live
The 3D watch takes on each finish as it's chosen: gold, titanium, ceramic, fluted, five-link, rubber.
A 360° review
Before checkout, buyers turn the finished watch by scrolling, swiping or dragging.
A total they can trust
Each option's price is added as it's picked, and the total stays on screen.
Your name on it
Your store's name is engraved on the case back, and the dial carries your product's name.
Set up with the options you know
Use the normal product option editor: name a group Case or Dial, label a value Yellow gold or Blue ceramic.
Normal checkout
Card, Apple Pay or Cash App, or a wallet. The cart works like the rest of xMerch.
How it works
- 1
Open your store
Apply, and we review every store and reply by email.
- 2
Add your watch
One product with an option group per part and a price for each upgrade.
- 3
Switch on Atelier
Pick the Atelier template. Your configurator is live on your store.
Who it's for
- Independent watchmakers
- Watch customizers and modders
- Microbrands
- Luxury resellers
See it in action
Watch how
Build your Atelier store.
Questions
Do I need 3D files or a photo of every combination?
No. The watch is drawn on the page, and it takes on each finish from your option labels.
Which parts can buyers choose?
Case, bezel, dial, hands and bracelet or strap. You decide which groups to offer and what each upgrade costs.
Does it work on phones?
Yes. On a phone the configurator stacks, and buyers turn the watch with a swipe.
Is it only for watches?
Today, yes: the 3D model is a watch.
How do buyers pay?
The same way as any xMerch store: card, Apple Pay or Cash App, or a wallet.
Your piece deserves its own stage.
Join xMerch, and let's grow.