Why your own domain matters
A store on your own address looks like your brand, not a marketplace. Buyers see your domain from the first click to the receipt, and search engines treat it as the main address for your store.
One domain for everything
On xMerch, one domain serves the whole store: your home page, product pages, cart, checkout by card or Xaman, sign-in, orders and downloads. Use a subdomain like shop.yourbrand.com, or your root domain, yourbrand.com.
What you add at your domain provider
Tell the xMerch team which domain you want, and they'll add it and send you the records. Setting it up takes a couple of records at the company where you bought your domain:
- A subdomain (shop.yourbrand.com): one CNAME record pointing to cname.xmerch.app
- A root domain (yourbrand.com): an A record, plus a CNAME for www pointing to cname.xmerch.app
What happens after
Once the records are in place, the domain is checked and goes live. Apple Pay and Google Pay are registered for it automatically, so card checkout works on your domain the same way it does everywhere else.