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Live selling

How to sell merch on Kick live streams

Turn your Kick stream into a storefront: your products posted in chat when you go live, a store page that shows your stream, live auctions and drops with countdowns.

Your chat is your checkout

Viewers who are already watching are the easiest buyers you'll ever have. The trick is to make buying as quick as typing in chat: one tap from the stream to the product, and checkout in under a minute.

Connect your store to your Kick channel

On xMerch, a streaming template ties your store to your Kick channel. Your store page shows whether you're live, and buyers see live bids and countdown timers on the products you're featuring.

Let the bot drop your products in chat

When you go live, the xMerch bot posts your products and your store link in your Kick chat automatically, so you don't have to stop the stream to paste links. You decide which messages it sends.

Make it an event: drops and auctions

Live selling works best when there's a reason to buy now. Two formats do that well:

  • A drop: a product that releases at a set time, with a countdown on its page
  • An auction: a one-of-one piece with a start and end time, bid on live while you talk about it

Get paid the way your viewers pay

Viewers can buy by card, Apple Pay or Cash App, or with a wallet. Card payments go to your Stripe account; wallet payments settle in seconds and go straight to your payout wallet.

Questions

Do I need a big audience?

No. A small chat that trusts you converts better than a big one that doesn't. Start with one drop and repeat what works.

Can I run auctions on stream?

Yes. Each lot has a start and end time, and viewers bid on the item's page while you're live.

Does the bot post in my chat without me?

It posts your product and store messages when you go live, and you control which ones it sends.

Ready to put it into practice?

Join xMerch, and let's grow.

Start selling